UNRAVELING COMPETITIVE INTERPLAY: AN EVOLVING RESEARCH PERSPECTIVE. European Journal of Emerging Marketing, Finance, and Corporate Strategy, [S. l.], v. 1, n. 01, p. 71–84, 2024. Disponível em: https://parthenonfrontiers.com/index.php/ejemfcs/article/view/153. Acesso em: 15 jan. 2026.