NAVIGATING THE DIGITAL SHIFT: STRATEGIC ADAPTATION IN THE RETAIL LANDSCAPE THROUGH TECHNOLOGY. Eur. J. Emerg. Mark. Finance Corp. Strateg. [Internet]. 2024 Dec. 19 [cited 2026 Jan. 15];1(01):20-37. Available from: https://parthenonfrontiers.com/index.php/ejemfcs/article/view/148