Vol. 1 No. 01 (2024): Volume 01 Issue 01

Articles

• THE INTERPLAY OF MARKETING AND ORGANIZATIONAL STRATEGY: A COMPREHENSIVE REVIEW

  63-70

  Dr. Kwesi A. Boateng, Dr. Hana Y. Kim (Author)

  • pdf

• CULTIVATING SUSTAINABLE EXPANSION: CRAFTING A MARKET-CENTRIC GROWTH BLUEPRINT

  1-8

  Dr. Kojo N. Mensah, Prof. Isabelle Fournier (Author)

  • pdf

• UNRAVELING COMPETITIVE INTERPLAY: AN EVOLVING RESEARCH PERSPECTIVE

  71-84

  Prof.Sven K. Dahlstrom, Dr. Felicia O. Adeniran (Author)

  • pdf

• LEVERAGING MARKET MANAGEMENT FOR BUSINESS TRANSFORMATION: AN OPERATIONAL PERSPECTIVE

  9-19

  Dr. Chen Wei-Ling, Prof. Adeola F. Ayeni (Author)

  • pdf

• NAVIGATING THE DIGITAL SHIFT: STRATEGIC ADAPTATION IN THE RETAIL LANDSCAPE THROUGH TECHNOLOGY

  20-37

  Dr. Anika S. Rao, Dr. Marcus J. Lowell (Author)

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• STRATEGIC MARKET ADAPTATION AND ORGANIZATIONAL EVOLUTION: A FRAMEWORK FOR ANALYSIS AND IMPLEMENTATION

  Dr. Clara M. Fernández, Dr. Daniel O. Mwangi (Author)

  • pdf

• THE INTERPLAY OF CAPITAL STRUCTURE AND ENTERPRISE VALUE IN INDONESIA'S EVOLVING MARKET

  47-62

  Dr. Dewi R. Prasetyo, Dr. Budi Santika, Dr. Maya Lestari (Author)

  • pdf