Aim & Scope

Aim

The European Journal of Emerging Marketing, Finance, and Corporate Strategy (EJEMFCS) aims to advance high-quality academic research, strategic insight, and innovative practices in marketing, finance, and corporate strategy. The journal seeks to bridge scholarly thinking with real-world business applications, supporting leaders, policymakers, entrepreneurs, and researchers in shaping sustainable, competitive, and future-ready organizations.

The journal encourages interdisciplinary work that responds to evolving global markets, technological transformation, financial innovation, responsible leadership, and strategic decision-making in a rapidly changing business landscape.

Scope

EJEMFCS publishes original research articles, review papers, case studies, conceptual frameworks, and empirical studies across a wide range of business and management topics.

Core Focus Areas

✅ Marketing & Consumer Research

Marketing strategy & brand management
Consumer psychology & buying behavior
Digital marketing, social media, AI-driven marketing
Market segmentation, product innovation & pricing strategies
Customer relationship management (CRM) & service excellence
Global marketing trends & cross-cultural analysis

✅ Finance & Investment

Corporate finance & financial management
Financial markets, banking & investment analysis
FinTech, blockchain, digital payment ecosystems
Behavioral finance & risk management
Corporate governance & capital structure decisions
ESG finance, sustainable investment & climate finance

✅ Corporate Strategy & Leadership

Competitive strategy & business transformation
Corporate restructuring, mergers & acquisitions
Strategic innovation & business model evolution
Decision science, analytics & performance measurement
Organizational behavior, culture & leadership development
Strategic sustainability & corporate social responsibility (CSR)

✅ Emerging & Cross-Disciplinary Themes

Data analytics & decision-support intelligence
Entrepreneurship & innovation ecosystems
Supply chain strategy & logistics management
International business & emerging markets
Government policy, regulation & global trade frameworks
AI, automation & technology-driven business models

Article Types Accepted

Research articles
Review & systematic literature reviews
Case studies & industry insights
Conceptual & theoretical models
Policy analysis & corporate practice papers
Short communications & research notes

Editorial Standards

EJEMFCS maintains rigorous scholarly integrity through:

Double-blind peer review
COPE-aligned ethical publishing practices
International editorial & reviewer network
DOI assignment & indexing roadmap
Efficient and transparent publication workflow

Audience

This journal serves:

Academics & Researchers
Business Leaders & Strategy Professionals
Finance & Investment Practitioners
Marketing Analysts & Brand Strategists
Policy Makers & Consultants
Graduate & Doctoral Students