Cultivating Enterprise: An Analysis of Entrepreneurial Traits Among Mango Farmers in Karnataka's Eastern Dry Zone

• Dr. Varunesh T. Malgeri

  Department of Agricultural Extension and Rural Sociology, University of Agricultural Sciences, Bengaluru, Karnataka, India

  Author

• Dr. Ishita R. Kenvadi

  Department of Agribusiness Management, ICAR – National Institute of Agricultural Economics and Policy Research (NIAP), New Delhi, India

  Author

This study dives into the entrepreneurial spirit of mango growers in Karnataka's Eastern Dry Zone. As farming shifts from just feeding families to becoming a smart business, understanding what makes farmers entrepreneurial is key to building strong rural communities and boosting farm profits. We took a close look at different aspects of their entrepreneurial behavior, like how open they are to new ideas (innovativeness), their willingness to take smart risks, their drive to achieve more, how they make decisions, and how they seek out information. Our findings show that these traits vary among mango cultivators, pointing to specific areas where we can offer support and create policies that truly help. The insights we've gathered are crucial for designing effective training programs and financial plans that can turn traditional farming into vibrant, opportunity-driven agribusinesses.

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